Press Release: CTS and Groove Auto Announce New Partnership

For Immediate Release

Groove Providing Support Vehicles and VIP Experience for CTS Athletes

(Colorado Springs, CO – August 31, 2015) – In a joint statement today, CTS and Groove Automotive in Denver, Colorado announced a new partnership beginning immediately. Under the terms of the multi-year agreement, Groove will be the Official Support Vehicle of CTS, the coaching choice of more than 15,000 amateur and professional athletes over the past 15 years.

Supporting athletes at events, training camps, and once-in-a-lifetime athletic challenges is a crucial part of the world-class coaching service CTS provides for amateur, time-crunched, and professional athletes. The vehicle partnership with Groove ensures CTS can deliver professional-level support to athletes all over the United States.

“At Groove we focus on delivering great value and the best service and experience possible,” said Alex Gillett, Managing Director of Groove Auto Group. “As an athlete who works with CTS I know firsthand that CTS delivers all those things to their athletes. We’re proud to play a role in providing world-class support to CTS Athletes.”

The benefits of the CTS-Groove partnership will go well beyond support vehicles. CTS-coached athletes are members of the Groove “Inner Circle” program which provides access to exclusive incentives for purchasing vehicles from Groove. In addition, CTS and Groove will collaborate to deliver training content and co-branded athlete support activities at sporting events in the Denver area.

“We are excited to collaborate with Groove Automotive to support athletes at training camps, CTS Bucket List events, and Denver-area sporting events,” said Chris Carmichael, CEO and Founder of CTS. “And we are very happy this partnership also extends dealer incentives to CTS-Coached Athletes through the CTS Athlete Perks Program.”

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About CTS
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 15,000 athletes over the past 15 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit

About Groove
At Groove we believe that the car buying process should be easy. When others say “no” we say YES. We are proud to sell and service Ford, Toyota, Subaru, Scion and Mazda all of which offer a 4-day/200 mile no questions asked return policy and the lowest, most competitive 4-day/200 mile price guarantee. Our business-to-business Inner Circle program offers preferred pricing on new or pre-owned vehicles, a personalized shopping experience and free delivery to your home or office For more information or a list of locations, please visit

For more information, contact:
Jim Rutberg
+1 719.635.0645 x118

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