Press Release: CTS Bolsters Leadership Position with New Product Partnerships

For Immediate Release
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CTS Bolsters Leadership Position with New Product Partnerships

Including Ridley, SRAM, Ritchey, ENVE, Powertap, Wheelbuilder, Ergon, and Zevlin

(January 21, Colorado Springs, CO) – As performance coaching and training camps pioneer CTS celebrates its 15^th Anniversary in 2015 the company today announced a wide range of new product partnerships. These partnerships are indicative of CTS’s continued leadership position within the endurance sports and performance coaching communities.

Beginning in 2015 CTS Coaches will be riding Ridley Bicycles equipped with components from SRAM, Ritchey Logic, Ergon Bike, and Zevlin. Ridley will be supplying CTS Coaches with road, cyclocross, and mountain bike frames. SRAM will equip coaches’ bikes with complete drivetrains. Ritchey Logic will equip coaches’ bikes with handlebars, stems, seatposts, and tires; while Ergon International will supply saddles and Zevlin will supply custom bar tape and Z-Body personal care products.

CTS product partnerships for 2015 also include a unique collaboration between PowerTap, ENVE Composites, and Wheelbuilder.com. CTS Coaches will be riding custom built wheels handcrafted by Wheelbuilder.com using ENVE carbon rims, PowerTap power meter rear hubs, and matching front hubs. Coaches will use the Joule GPS head unit and Barfly mounts on their road bikes.

Fully built, the CTS Coaches’ Ridley Helium bikes will come in at a svelte 15.5 pounds.

New CTS Product Partnerships for 2015:

• Ridley Bicycles: Helium road frames, X-Fire cyclocross frames, and Ignite MTB frames
• SRAM: Force 22 road groups and X01 MTB groups
• Ritchey Logic: WCS Carbon road and MTB bars, WCS Carbon Link Flexlogic seatposts, and WCS C260 stems.
• ENVE Composites: 6.7 carbon rims
• PowerTap: G3 power meter rear hubs and matching front hubs
• Wheelbuilder.com: Hand-built wheels with ENVE and PowerTap components
• Ergon Bike: SR3 Pro and Pro Carbon saddles
• Zevlin: Custom Z-Tape handlebar tape, Z-Body personal care products including chamois cream, shave cream, and after-workout fitness wash.
• Barfly: Joule GPS mounts

CTS is proud to be continuing product partnerships with OSMO Nutrition, PROBAR, Giro Helmets, Smith Optics, and Kinetic.

“We are very happy to be working with motivated and supportive partners in 2015 and beyond,” said CTS Founder and CEO, Chris Carmichael. “Our goal is to authentically endorse products we use and believe in, and we have proven our ability to increase product sales for partners we work with.”

In addition to equipping CTS Coaches for coaching activities, training camps, and CTS Bucket List events, these new partners will also have the opportunity to provide content and offers to CTS-coached athletes and CTS’s strong and growing email database and social media audience. CTS Coaches will be producing content for several partners to distribute on their web properties and through social media channels.

About CTS
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 15,000 athletes over the past 15 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.

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