Press Release: Chris Carmichael to be 2012 National Spokesperson for American Diabetes Association

Chris Carmichael Cycling to Stop Diabetes®

The American Diabetes Association Kicks-Off Its 21st Annual Tour de Cure Cycling Event

Alexandria, VA (February 07, 2012) — The American Diabetes Association is teaming up with Chris Carmichael and challenging riders to be part of the movement to Stop Diabetes® by participating in the 21st Annual Tour de Cure®, a cycling event to raise funds to help fight diabetes. More than 60,000 cyclists are expected to participate in the Tour de Cure at sites throughout the country in 2012.  All funds raised at the Tour de Cure events will go to support the Association's mission — to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

Individuals and teams composed of co-workers, family and friends are taking the ride of their life and helping raise funds to change the future of diabetes for the nearly 26 million Americans with the disease.  Tour de Cure is designed for everyone from the occasional bike rider to the experienced cyclist with routes ranging from 5-mile family rides to 100-mile “century” rides and more.  Routes vary by location—visit for more information about the Tour near you.  All Tour de Cure events feature rest stops with great food to fuel the journey, volunteers to cheer riders on, and any mechanical support needed along the way.  Everyone will return to enjoy the finish line festivities including a delicious lunch, entertainment and more!

“I am so excited to be part of the Tour de Cure cycling event for the American Diabetes Association and help the cyclists take charge and helping to change the future of diabetes," said Chris Carmichael, National Spokesperson, American Diabetes Association 2012 Tour de Cure.  “Diabetes touches so many people’s lives, and exercise and nutrition are important parts of preventing and treating diabetes. I want to help the American Diabetes Association raise critical funds and awareness about this disease through my passion for cycling.”

Chris Carmichael is the founder and CEO of Carmichael Training Systems, Inc. (CTS). Named the US Olympic Committee's Coach of the Year in 1999, Chris formed CTS in 2000 to make world-class coaching accessible to athletes of all ability

levels.  Innovation has been a driving force throughout Chris’s career as an athlete, coach, and entrepreneur; he’s played a leading role in advancing the use of power meters, aerodynamic testing, altitude training, online coaching tools, and specific training methods for time-crunched athletes.  Chris Carmichael will be cycling in select Tour events including:

  • San Diego, CA           4/21/2012
  • Napa Valley, CA         5/6/2012
  • Minneapolis, MN        6/02/2012
  • Denver, CO               8/18/2012
  • Houston, TX              9/22/2012

As a fundraising incentive, Tour participants will have the chance to attend the Carmichael Training Systems Camps, graciously provided by Chris Carmichael.  These specialized camps will help participants learn the training methods that have made the pros so successful.  Athletes can visit or call 866-355-0645 for information on CTS Camps and personal coaching packages.

Free Cycling Training Assessment Quiz

Take our free 2-minute quiz to discover how effective your training is and get recommendations for how you can improve.

Chris will also lead the riders in select Executive Rides in Los Angeles and Silicon Valley, CA in support of the Tour de Cure’s Corporate Team program.  Getting your company involved to ride in the Tour de Cure is great for employee morale, health, and team building.   To learn more, please visit or contact Nicole Preston at 703-253-4369.

For more information or to register for the American Diabetes Association’s Tour de Cure, and have an opportunity to ride with Chris Carmichael as well as thousands of others cycling to stop diabetes, please call 1-888-DIABETES (342-2383) or visit

The National sponsors of the Tour de Cure are Gold’s Gym and Clif Bar.  National Teams include Gold’s Gym, Johnson & Johnson, Velo Valero, Dignity Memorial, Cisco, AT&T, Amylin, and Wal-Mart/Sam’s Club.

The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes.  The Association funds research to prevent, cure, and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, its mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit . Information from both these sources is available in English and Spanish.


Angela Murray
800-676-4065 ext. 3425

Jim Rutberg
719-635-0645 x118


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