For Immediate Release
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CTS Partners with Ridley Bicycles
Partnership includes Coach bikes, Belgium Race Experience, Dealer Opportunities
(January 20, Colorado Springs, CO) – CTS today announced a partnership with Belgian bicycle brand Ridley Bicycles that will see all CTS Coaches riding Ridley bikes for 2015 and beyond. CTS has also added a “Belgium Race Experience” to their Endurance Bucket List and both Ridley and CTS will provide opportunities for US Ridley dealers to participate in select CTS events.
“Ridley Bicycles are renowned for quality, craftsmanship, and performance,” said CTS CEO and Founder, Chris Carmichael. “Those are the same principles that have guided CTS through the past 15 years and we are happy to be working with a motivated and engaged partner in Ridley.”
“Like Ridley, CTS is and has been at the forefront of cycling performance for more than 15 years, “ said Richard Wittenberg, Ridley’s VP of International Operations. “We’re excited to have CTS Coaches promoting Ridley Bicycles and we’re looking forward to working with CTS and Ridley dealers to get more athletes on our bikes.
CTS Coaches on Ridley Bicycles
Ridley Bicycles will supply the CTS Coaching Staff with a fleet comprised of Helium road frames, X-Fire cyclocross frames, and Ignite mountain bike frames. CTS Coaches will ride Ridley bikes during all training and coaching activities, as well as during all CTS Camps and CTS Bucket List events.
Belgium Race Experience Bucket List Event
Leveraging CTS’s proven ability to produce world-class cycling experiences for athletes all ability levels, Ridley and CTS will work together to promote a new addition to the CTS Endurance Bucket List for 2015: “The Belgium Race Experience”. During this experience from April 3-13, 2015 amateur cyclists will have the opportunity to ride the Ronde Van Vlaanderen Cyclo, view the Tour of Flanders with VIP Access, ride the Paris-Roubaix Challenge, and view Paris-Roubaix with VIP Access. In the week between the Tour of Flanders and Paris-Roubaix, athletes will ride iconic routes around Kortrijk, Belgium, tour the Ridley Bicycles factory and the Tour of Flanders Museum, and dine with Ridley CEO Jochim Aerts.
US Dealer Incentives
At US dealers, customers who purchase a Ridley will be able to take advantage of a free month of CTS Coaching. There will also be opportunities for dealers to participate in select CTS camps and events, including stages of the Amgen Tour of California Race Experience and USA Pro Challenge Race Experience. CTS-coached athletes will also have the opportunity to purchase Ridley bicycles through a special program with CTS.
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 15,000 athletes over the past 15 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.
About Ridley Bikes
Ridley Bikes is a producer of premium racing, sport and MTB bicycles based on Paal-Beringen Belgium. Ridley is the official bicycle of the Lotto Sudal Pro Tour bicycle team as well as Telnet Fedia and Sunweb Napoleon Games Cyclocross teams as well as the coaching staff of CTS.