CTS Announces Partnership with Pinarello
Updated On
March 19, 2025
4-Year Deal Includes Purchase Incentives for CTS Athletes
(January 12, 2017 – Colorado Springs, CO) – CTS, the premier endurance coaching and training camp company, today announced the signing of a 4-year partnership with world-class bicycle manufacturer Pinarello. For the next four years CTS Coaches will ride Pinarello road bikes during all coaching, training camp, and CTS Bucket List activities. Additionally, CTS will work with select Pinarello dealers to provide purchasing opportunities for CTS-coached athletes.
“Working with Pinarello is a great fit for CTS,” commented Chris Carmichael, Founder and CEO of CTS. “Both are leaders within our respective industries, with long histories of producing innovative products and delivering great customer service and world-class results.”
CTS Coaches ride alongside athletes during more than 40 group camps and hundreds of private camps and events every year, giving athletes hands on experience with the bikes and direct contact with coaches who spend a lot of time riding them.
“CTS is a premier brand in the endurance coaching industry and we are proud to have Chris and his coaches representing the Pinarello brand at camps and events,” said Sandy Nicholls, Marketing Director of Pinarello’s US distributor, Gita Sporting Goods.
About CTS
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 17,000 athletes over the past 16 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.
About Pinarello
Pinarello – Think Asymmetric. With its 60 years of racing experience at the highest levels of the sport, Pinarello is renowned not only for its striking design, but also its technologically innovative features. Through rigorous research and testing, Pinarello pioneered leading-edge bicycle frame fabrication with carbon fiber and magnesium. It blends its knowledge of fit, handling and Italian style into each bike frame. For more information, visit www.pinarellousa.com
Media Inquiries:
Jim Rutberg
719-360-2672
About the Author
Jim Rutberg
CTS Pro Cycling Coach
Jim Rutberg is a seasoned coach and endurance athlete with over two decades of experience, having co-authored ten influential books on training and nutrition, including “The Time-Crunched Cyclist” and "Ride Inside." His unique blend of academic knowledge, elite racing experience, and hands-on coaching at CTS positions him as a leading expert in endurance sports, dedicated to helping athletes reach their highest potential while balancing family life and personal passion for cycling.