(January 27 – Colorado Springs, CO) – Carmichael Training Systems will be rolling into their 15th year as a leader in the personal coaching and training camp industry with new sports nutrition partners. OSMO Nutrition will be supplying CTS Coaches and Athletes with scientifically proven hydration products, and PROBAR will be providing nutrient-dense and delicious energy foods to fuel athletes during and between workouts.
“Sports nutrition has changed a great deal over the past 15 years, and OSMO and PROBAR represent the leading edge of science and quality,” said Chris Carmichael, CEO and Founder of CTS.
The new partnerships with PROBAR and OSMO were prompted by emerging science and the CTS Coaching Staff’s experience with more than 10,000 athletes over nearly 15 years. By separating an athlete’s hydration source from his or her primary source of calories (hydration in the bottle, food in the pocket), athletes can optimize hydration status and core temperature with less risk of gastrointestinal distress. Athletes also crave real food during training and competition, and PROBAR products feature raw, vegan ingredients.
“We have reached the point in sports where performance nutrition and healthy eating are coming together, and that’s a great opportunity for athletes,” commented Carmichael. “PROBAR and OSMO products fit seamlessly into the performance, weight management, and lifestyle nutrition strategies we design for the amateur and professional athletes we coach.
Athletes will be provided with PROBAR and OSMO products while participating in CTS Camps and Bucket List Events, and both OSMO and PROBAR will provide CTS-Coached Athletes with opportunities to purchase products at CTS Athlete prices.
“We’re excited to partner with CTS because they understand the science behind the products and spend time educating athletes on how and when to use them,” commented Stacy Sims, Co-Founder and Chief Research Officer of OSMO Nutrition who developed the products’ formulations. “I’m confident that the combination of OSMO products and the expertise of the CTS Coaches will lead to improved performance for all CTS Athletes.
“CTS is a natural fit for PROBAR,” said Jason Lambert, Director of Business Development for PROBAR. “We’re proud to be able to provide CTS Coaches and Athletes with vegan products that taste great, provide sustained energy, and help them perform at their best. CTS is helping us show athletes everywhere that real food is the real winner in sports nutrition.”
A pioneering company in the endurance coaching industry, Carmichael Training Systems (CTS) has improved the performance of more than 10,000 athletes over nearly 15 years. Founded by renowned coach and author Chris Carmichael, and home to more than 40 full-time, professional coaches, provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.
Media contact: Jim Rutberg, firstname.lastname@example.org, 719-360-2672
About OSMO Nutrition
Osmo produces the best sports hydration & recovery products based on sound, peer-reviewed science, field work with athletes, and the pioneering work of our chief research officer Dr. Stacy Sims. Our philosophy is to use science and physiology to create unique products specific for men and women; regardless of age or sport, to enable them to feel and perform their best. Osmo is first in the world to base nutrition on real sex differences. For informationon OSMO, visit www.osmonutrition.com.
PROBAR® creates delicious, convenient, plant-based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability and fantastic taste. For more information about PROBAR, visit www.theprobar.com.