For Immediate Release
Topical EDGE Partners With CTS To Offer Athletes Greater Performance and Recovery Potential
(April 24, 2017) Topical EDGE and CTS have announced a multi-year agreement beginning immediately that will give CTS coaches, athletes, and camp participants an opportunity to train harder and recover faster with the first and only athletic performance lotion to buffer lactic acid. Partnering with CTS allows Topical EDGE to reach a greater number of athletes that can benefit from the sodium bicarbonate lotion that, through clinical trials, has proven to buffer lactic acid, which can lead to improved athletic performance.
“As a pioneer and leader in endurance coaching, partnering with CTS allows us to take the next step to introduce and expand EDGE into the CTS network giving their athletes the ability to train harder and recover faster”, said Jeff Byers of Topical EDGE. “EDGE is creating a new category as a sports performance lotion; and since at our core, we are a data-driven and science-based biotech company, we are excited to partner with a company that also deeply values science and data-driven approaches to sport.”
With the vast athlete network and number of events CTS promotes, including training camps, bucket list events, and even the first-year Figueroa Gran Fondo coming this coming November, EDGE sees the opportunity to help deliver a performance advantage to the athletes, regardless of whether it’s an elite ultrarunner or someone looking for a PR on a century ride. The ability to train harder and recover faster is the holy grail of athletic improvement, and combining the proper training from CTS with the performance benefits of EDGE can help achieve just that.
“Topical Edge is a new product with a lot of potential and we are eager to get it into the hands and onto the skin of more athletes,” said CTS Founder and CEO, Chris Carmichael. “This is about supporting innovation and pushing for what’s next. The methods and data supporting EDGE look promising, and it’s legal and safe to use for sport. We are honored to help EDGE complete the next steps of achieving broader use of the performance lotion and gathering real athlete data and feedback.”
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About Topical EDGE
Topical EDGE is the first and only athletic performance lotion that is clinically proven to reduce lactic acid buildup, allowing athletes to train at higher intensity for longer and recover faster. EDGE is powered by the muscle buffering ability of sodium bicarbonate and each batch of EDGE is certified by Informed-Sport to be in full compliance with the World Anti-Doping Agency (WADA) banned substances list. EDGE is created by Ampersand Biopharmaceuticals, a biotechnology company who develops medical, aesthetic, and consumer products with their proprietary transdermal delivery technology. For more information visit www.topicaledge.com.
A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 17,000 athletes over the past 16 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit https://trainright.com.