Press Release: CTS Announces Strong Slate of Partnerships for 2022
(Colorado Springs, CO – May 10, 2022) – In its 22nd year at the forefront of the endurance coaching industry, CTS is proud to announce a bevy of partnerships that enhance athlete experience, improve performance, and provide CTS Coaches with the best tools to work with their athletes.
New Partners for 2022
CTS Coaches and Athletes will have access to PR Lotion from Momentous at CTS Training Camps and supported events, as well as purchase incentives for daily use. PR Lotion promotes quality and efficient training through transdermal delivery of bicarbonate. To keep CTS Cycling and Triathlon Coaches rolling smoothly, all coach bikes will be equipped with Kenda Tires. CTS Athletes will be able to purchase Kenda products at exclusive pricing through the CTS Athlete Perks Program. CTS Athletes and Coaches have access to their favorite sports nutrition and hydration products through a new partnership with The Feed.
Enduring Partnerships
Even as the coaching and training industries continue to evolve, CTS is proud to maintain enduring partnerships with top brands. CTS Coaches ride Canyon Endurace, Grail, and Lux bicycles for coaching activities and events. Support vehicles are provided by automotive partner, Groove Auto. For their safety, comfort, and performance, CTS Coaches are outfitted with Giordana cycling apparel, Rudy Project eyewear, and Giro helmets. ESI Grips silicone bar tape and MTB grips protect coaches’ hands. Cyclists, runners, and triathletes at CTS Camps are fueled by ProBar Bolts and Bites. And to aid recovery, pain management, and sleep quality, CTS Athletes and Coaches have access to innovative CBDa products from Planetarie.
Media Partners
CTS has long been a trusted resource for training and performance content, including training plans, articles, podcasts and videos. As part of a long-term partnership, Strava Premium members have access to CTS Training Plans to improve their performance. And for the past 9 years, CTS Founder and Head Coach Chris Carmichael has authored a monthly column for Road Bike Action Magazine.
Team Partner
Starting in 2022, CTS is the Official Coaching and Sports Science Partner of the LUX Cycling Development Team. LUX Cycling is an elite under-19 development team aimed to educate and empower the top junior riders in the United States to succeed at the highest levels of competitive cycling and in life. Leveraging their 22-year history of developing emerging elite athletes to World Championship, Olympic, and Paralympic medalists, CTS will provide coaching services for individual riders and collaborate with team staff to provide sports science-backed guidance.
Event Partners
CTS Coaches prepare athletes for all manner of events across cycling, triathlon, ultramarathon, and a long list of other endurance sports. As a sponsor of the 8-event Gran Fondo National Series, CTS Coaches and Athletes have access to discounted entries to Series events. Series participants have access to a trial of the Trainright Membership. With science-based training plans, an app to track progress, and advice from professional coaches, the TrainRight Membership simplifies the training process and gives athletes a roadmap to achieving your goals.
Non-Profit Partners
CTS is proud to support two non-profits. The Davis Phinney Foundation provides essential information, practical tools and inspiration to people living with Parkinson’s and funds research closely aligned with their mission – improving the lives of people living with Parkinson’s. CTS Founder and Head Coach Chris Carmichael is a Board Member for It Could Be Me, a non-profit dedicated to improving the relationship between motorists and other users of the road by creating an environment of mutual respect.
About CTS
A pioneering company in the endurance coaching industry CTS has improved the performance of more than 20,000 athletes since 2000. Founded by US Olympic Committee Hall of Fame coach and author Chris Carmichael, and home to more than 50 professional coaches, CTS seeks to change lives and ultimately the world, through the power of movement, healthy habits, knowledge, and inspiration. The company provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.