News Release: Strava Gears Up with Training Plans for Cyclists, Powered by CTS

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For more information, contact:
Michael Oldenburg
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oldenburg@strava.com

Strava Gears Up with Training Plans for Cyclists

Plans from CTS Help Improve Performance on Strava Segments

SAN FRANCISCO, Calif., (Jan. 8, 2015) — Strava, the online network connecting the global community of athletes, has introduced training plans for cyclists. Developed by expert coaches at CTS, the plans prepare and motivate cyclists to elevate their rankings on Strava’s segment leaderboards and achieve their personal best. The training plans are available to all Strava premium members.

“We are pleased to partner with the experts at CTS, a leading provider of science-based training plans in the endurance sports industry,” said Aaron Forth, Chief Product Officer at Strava. “This initiative further positions Strava as the central hub to meet all the needs of the athlete.”

Strava’s training plans are customizable four-week workout programs designed to improve power and performance for cyclists of all abilities – from novice to experienced. Strava members can select from 10 different plans for efforts ranging from 10 second sprints to 60 minute climbs. Each workout plan is personalized based on an athlete’s preferred start date and weekly training volume.

“Seeing trophies and medals in your Strava feed after a ride feels good,” said CTS Coach Kirk Nordgren, who spearheaded the development of the training plans. “Athletes want to continue making progress, and that’s what CTS Coaches have been helping athletes accomplish for 15 years. We’re excited to help Strava athletes go faster because endurance sports are more fun when you’re fit!”

The addition of training plans complements Strava’s existing lineup of training tools for premium members:

• Goals – Cyclists can set goals and track their progress in a variety of ways, including weekly time and distance goals, power goals and time-based goals for specific Strava segments.
• Training Videos – In partnership with FitStar and The Sufferfest, training videos are designed to provide extra motivation to help cyclists stay fit, reach peak performance, and meet training goals when the elements make it difficult for them to train outdoors.
• Power Curve – Cyclists using power meters users can view their power vs. duration curve, providing a visualization of the maximal power they have sustained for a given time interval.
• Fitness & Freshness – These indexes allow cyclists with power meters or heart rate monitors to gauge their training load and help them prepare for specific events with maximum freshness and minimal fatigue.

Pricing and Availability

Training plans are available for free today to Strava premium members through strava.com. Strava’s website and mobile apps are free and come with the option of premium membership that provides in-depth analytics, motivational tools like custom goals, training videos, and member-only rewards and benefits. Strava premium membership is available for $6 USD per month or $59 per year.

About Strava

Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities. The company’s free mobile apps and website help members discover and plan workouts, record and share activities, and analyze and compare performance. Strava’s ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone. www.strava.com

About CTS

A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 15,000 athletes over the past 15 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit www.trainright.com.

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