Press Release: Boyd Cycling and CTS Announce a Strategic Partnership To Provide Athletes Higher Quality Wheel Performance

(December 12, 2018) – Boyd Cycling and CTS are pleased to announce a strategic partnership beginning in 2019 that will give CTS coaches, athletes, and camp participants an opportunity to train with Boyd Cycling’s high-quality, hand built wheels. This partnership brings together a leading endurance coaching company with an innovative craft wheel manufacturer to help athletes improve performance by training and racing with the best equipment on the market.

“We’re thrilled to partner with Boyd Cycling and have all of our CTS Coaches riding Boyd wheels at our training camps and Bucket List Events,” said CTS Founder and CEO, Chris Carmichael. “I admire Boyd Cycling’s history of developing innovative, high-quality wheels that empower athletes to perform at their best, so I’m excited to now be able to offer their products to our athletes in our Athlete Perks Program.”   

“Having been a cycling coach myself, I understand completely the needs for guidance for training, time management, and equipment choices,” said Boyd Cycling Founder and President, Boyd Johnson. Many of my current teammates are coaches for CTS and I admire their ability to help clients maximize their potential. I am thrilled that we have the trust and opportunity to partner with CTS and offer wheelsets where the equipment performance can match the dedication of both the coaches and clients.”  

In 2019, CTS coach bikes will be outfitted with Boyd carbon wheels and featured at all CTS training camps and Bucket List Events. Boyd Cycling wheels will also be available to CTS athletes at a discounted rate through the CTS Athlete Perks Program, enabling athletes to take advantage of Boyd wheels’ superior ride quality and performance.

About Boyd Cycling

Boyd Cycling is a craft wheel manufacturer based in Greenville, SC. All wheels are hand built in-house to exacting specifications. Boyd is known for the dedication to high quality, innovation, and customer service. Wheels are sold to customers and bike shops throughout the world. For more information, visit https://www.boydcycling.com

About CTS

A pioneering company in the endurance coaching industry, CTS has improved the performance of more than 17,000 athletes over the past 18 years. Founded by renowned coach and author Chris Carmichael and home to more than 40 full-time, professional coaches, CTS provides personal coaching, training camps, and Endurance Bucket List experiences to athletes of all ability levels. For more information, visit https://trainright.com.