Matt Freeman

“Maximizing an athlete’s time to train is at the forefront of my mind. As a parent and husband to a busy physician, I’m all too aware of training limitations. However, I’m also a firm believer that where there’s a will there’s a way. When unexpected responsibilities at home or work occur, I’m there to scientifically and soundly modify athlete training schedules so they’re still getting the correct training stimulus and not just spinning wheels. As a career coach, I’m constantly learning and staying current on studies in physiology, nutrition, and technology so I can share that knowledge with the athletes I work with. “

I’ve grown up on two wheels. Before becoming an endurance sports coach, I was as an elite XC mountain bike and Category 1 cyclocross racer that loved to fit in as many road races as my schedule permitted. Prior to that, I spent my teens and twenties as an A-level off-road motorcycle racer, working for companies such as Dirt Rider and Cycle News magazines, as well as for factory Suzuki, Kawasaki, and Honda. During that time, I learned the business of factory racing, training, and the attention to detail required for maintaining a successful race program. Currently, I still compete in select bicycle races, but my main focus is helping athletes achieve their goals.