Kelli Emmett

I didn’t grow up as an athlete. I stumbled into cycling in college—literally—when I jumped into a mountain bike race on a whim. That one wild ride lit a spark that turned into a 20+ year adventure racing across nearly every discipline: road, cyclocross, cross-country, and enduro.

What started with curiosity quickly became a full-blown obsession with the art and science of performance. I dove headfirst into structured training, sport psychology, and everything in between—soaking up knowledge from some of the best coaches in the world.

These days, I’m no longer chasing finish lines for myself, but I’m still very much in love with the ride. You’ll usually find me on a mountain or gravel bike, or logging long miles on trail runs. Running has been a whole new beast—and I’m eyeing my first ultra-distance event soon.

After stepping back from racing, I found a home in the cycling industry, working with legendary brands like Santa Cruz Bicycles and SRAM. But even then, something was missing: the connection with athletes. The magic of helping someone push past their limits, crush a goal, or simply fall in love with riding again.

With over 8 years of coaching experience, I’m here to help riders of all levels unlock their potential. My approach is personal and practical—blending data-driven insights with real-world grit to meet you where you are and get you where you want to go. Whether you’re chasing a podium, tackling your first big event, or just want to ride with more strength and confidence—I’m all in. Let’s train smart, ride hard, and build something great together.