Matt Freeman

About Me

I’m a pro mountain bike, category 1 cyclocross, category 2 road, and former A-level off-road motorcycle racer. Before becoming a cycling coach, I worked in the motorcycle industry for companies such Dirt Rider, Cycle News, Suzuki, Kawasaki, and Honda. During that time I learned the business of factory racing, training, and the attention to detail required for maintaining a successful race program. Meanwhile, I was working on my own racing career, and in 2005 earned a USAC/UCI Pro mountain bike license. My racing highlights span a decade, ranging from a California State Mountain Bike Endurance Championship to a National Mountain Bike Series Single-speed win at Windham Mountain Ski Resort in New York, to numerous podium finishes at regional events. I still compete in select mountain bike, cyclocross, and road races, but my focus in life now is helping athletes achieve their goals, and spending time with my son Ryder, daughter Addison, and marathon-running wife, Tricia.


Communication is a key aspect of the coach and athlete relationship. I pride myself on providing prompt, detailed, and constructive feedback to all of my athletes. Maximizing your time and providing you with the best bang-for-your-buck out of the time that you have to train is at the forefront of my mind when building your training plan. Simultaneously, I’m looking at the big picture of your long-term goals; an aspect notoriously ignored by the self-coached athlete. When unexpected responsibilities at home or work occur, I’m there to scientifically modify your training schedule so you’re still getting the correct physiological benefit and not just spinning your wheels. As a career coach, I’m constantly learning and staying current on studies in physiology, nutrition, and technology so I can share that knowledge with you. I’m available for private training camps, physiological testing services, and I am regularly one of the coaches at CTS Training Camps at our Santa Ynez location.


I believe there’s a lot more to reaching your cycling goals than just obeying the mighty power meter or heart rate monitor. Whether you want to conquer Gran Fondos, take down KOMs, win races, or get back to fighting weight, it’s often the little things  that are over-looked that make a big difference. Bike setup, event logistics and strategy, and learning how to read a race are aspects of coaching that turn my wheels just as much as data analysis and writing personal training plans.

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Residence: Redlands, CA

Certifications: USA Cycling Level 2 Coach

Coaching Level:

  • Expert

Sports Coached:

  • Cyclocross
  • MTB
  • Road Cycling

Coaching Packages:

  • Premium
  • Select
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