Matt “Sweetness” Freeman
I’m a pro mountain bike, category 1 cyclocross, category 2 road, and former A-level off-road motorcycle racer. Before becoming a cycling coach, I worked in the motorcycle industry for companies such Dirt Rider, Cycle News, Suzuki, Kawasaki, and Honda. During that time I learned the business of factory racing, training, and the attention to detail required for maintaining a successful race program. Meanwhile, I was working on my own racing career, and in 2005 earned a USAC/UCI Pro mountain bike license. My racing highlights span a decade, ranging from a California State Mountain Bike Endurance Championship to a National Mountain Bike Series Single-speed win at Windham Mountain Ski Resort in New York, to numerous podium finishes at regional events. I still compete in select mountain bike, cyclocross, and road races, but my focus in life now is helping athletes achieve their goals, and spending time with my son Ryder, daughter Addison, and marathon-running wife, Tricia.